Blogging is a surefire way to get quality links. According to HubSpot, businesses with a consistent blogging habit get up to 97% more inbound links.
But, if you’re a new blogger, you may wonder how you can get authority links to your blog. There is no one “right way” to get links, but I can show you some proven techniques that work.
Some of the link building strategies that worked in 2013 are no longer effective. In fact, you could be penalized if you try some of them – forums, directory submissions and so on. The links you really want are those that come from great content that helps people.
You need links to rank highly in Google. Here are 11 effective ways for new bloggers to get high-quality incoming links.
1. Create Free Valuable Resources
The word “resource” can be defined as, “something (or someone) that is a source of help.” For our purposes, it means a piece of content that provides benefit to your users.
If you can create valuable resources in the form of blog posts, ebooks, short reports, whitepapers or videos, people will link to them.
For example, I create a resource post last year, titled “38 Content Marketing Stats That Every Marketer Needs to Know.” Yes, it took a long time to compile these statistics, but it resulted in nearly 100 comments and countless high-quality backlinks.
What about social shares? Let’s see how much social impact the resource post has generated so far:
That’s over 800 social shares from a single resource post.
Another great example of resource content is “Link Building: The Definitive Guide,” by Brian Dean.
This resource post has been shared over 1,000 times on social media platforms and has generated links from over 140 unique domains.
So, how exactly did Brian create this resource page that has gone viral, sending him authority links, search traffic, and high search rankings?
The answer might surprise you: he leveraged other people’s posts that were relevant to link building. He found those posts by reading other blogs and using Google.
You can do the same thing. Say you’re planning to write a resource post on the topic “headline writing.” So much has been written about that topic.
Avoid reinventing the wheel. Find high-quality articles and infographics pertaining to “headline writing,” as it relates to blogging and then link to them. Of course, you should also add your unique style.
Here are a few things that you should keep in mind when compiling this kind of resource post:
- Write unique headlines – feel free to model someone’s headline, but don’t copy.
- Don’t just link to other posts. Instead, research the topic and share your worldview, based on your own experience.
- Write data-driven headlines – for example: 35 Blog Headlines That Will Increase Your Conversion by 531%
- When you link to or reference other people’s blog page, make sure that you notify them. This could get you additional backlinks and social shares.
2. Get Involved in Online PR (Without Spending a Dime)
You can also use PR techniques to position your brand for media attention.
Here’s how HubSpot defines PR (in less than 100 words):
You have to understand what Smart Insights calls the “Digital Marketing Radar” and how each piece of the puzzle depends on the others to function, which in turn increases your blog’s traffic and inbound links.
Here’s how Smart Insights defines “online PR”:
There are several techniques for getting other people to share your work. Of course, blogging is very effective, if you’re consistent. But, I’ve found press releases can also work well. If your press release gets picked up by media experts, you can expect other authority sites to link back to you.
Press releases are also very effective for improving your search rankings. In fact, you could get ranked on Google’s first results page within 48 hours, if your press release gets picked by trustworthy sites like CNN, Bloomberg, Inc, BusinessInsider, Time, BBC and so on.
How do you write a press release? MarketingDonut recommends that you start with the answers to a few questions:
Note: When submitting your press release to the sites below, make sure that you link to your web page naturally. Here’s an example:
3. Fill the Content Gap
Another simple, but effective way to get authority links is by filling the content gap. By reaching out to your target audience where they are, you’re making it easier for people to talk about you and link to you.
In other words, find something that other bloggers have missed and take advantage of it.
As you strive to reach the “content marketing maturity” zone, make a commitment to move beyond producing the same type of content that your competitors publish.
User intent is the new SEO rule. But, that doesn’t mean that you should neglect keyword research. After all, keywords reveal the mindset of your target audience. If you can decipher their intent, your content will be more effective.
A typical content gap is when your competitors only write blog posts, articles and other kinds of text-based content. They forget that 90% of the information that gets transmitted to the brain is visual.
So, in that case, if you could create infographics or tap into video marketing, you’d stand out. Or, you could create free online courses, instead of asking them to download a 37-page ebook.
In fact, if you already have an ebook, try breaking it up into segments of a course for people to benefit from at no cost. You’ll generate authority links through word of mouth, which is the most influential element driving sales today.
4. Create Infographics on Trending Topics
Another way to get authority links to your blog pages is to harness visual marketingand get the links you want by creating and promoting infographics. They work especially well when you include reliable data and get a professional to create the right graphics for it.
We often trust what we see. This means that if your ideal audience can graphically see what you were trying to express with plain text, you’ll get more links.
This is why photos and images get the most Twitter engagement. And, Instagram is increasingly popular, making it one of the most loved social media networks in the world.
According to HubSpot, 32% of marketers say visual images are the most important form of content.
5. Monitor Your Competitors’ Backlink Sources
Concentrate your strengths against your competitor’s relative weakness. — Bruce Henderson
Competitive auditing is the process of studying your competitors to determine their competitive edge over you and developing a strategic action plan to outperform them.
Leveraging your competitors’ efforts lets you stop struggling with new strategies because you know what works to improve search rankings in your niche.
In every industry, there are strong competitors that you must contend with. You don’t have to fight them anymore. Instead, you can complement their efforts. That’s the essence of competitive analysis.
If a competitor has gained a few links from five authority blogs and, as a result, is in the second position in search results pages, all you have to do is find out how they did it. Then, you can outsmart them gradually.
There are four steps to this kind of competitive analysis:
- Identify your competitors by their site URLs.
- Find out how many backlinks their site has.
- Find out where the links are coming from.
- Go the extra mile to get backlinks from the same authority sites (and others).
Identify your competitor’s site URL: You don’t have to reinvent the wheel when it comes to link building. Derek Halpern rightly said that “The secret to success is simple. Find out what works and do something similar, but better. Find out what doesn’t work and avoid it.”